What is Value?

In order to better understand the Evolution of Value, we need to explain our thoughts on how we view value and the various elements of economic value! 

"Value" is what we all are creating in our products, services and businesses.
"Value" is what all of our customers/clients want and deserve.
"Value"  is what our employee's and team members desire (and in the future will demand). 

The question is not: "are you providing value?"
The question is: "are you providing more value than your competitors?"

Let's start with the foundational definitions of our theory:

Definition of Value:
1. the regard that something is held to deserve; the importance, worth, or usefulness of something.
2. a person's principles or standards of behavior; one's judgment of what is important in life.

Definition of Economic:
1. of, relating too, or based on the production, distribution, and consumption of goods and services.

Definition of Economic Value: 
1. is a measure of the benefit provided by a good or service to an economic agent.

Definition of Economic Agent:
1. is a decision maker that has an effect on an economy by buying, selling, and producing. Households, firms, businesses, individuals are the examples of economic agents.

In summary, we all want to provide value, something of importance, worth, usefulness that is focused on helping people achieve what is most important in life. The production, distribution, and consumption of ALL goods and services is what creates our economy.  The measurement of the benefit of those goods and services is what creates Economic Value to the Economic Agent.  The Economic Agents are the families, firms, businesses, and people you are providing your goods and services to. 

Are you providing more value than your competitors?  

Do you want learn how to? 

If you want to continue to grow your business over the next 5-10 years, you will have to offer more value and we believe the Evolution of Economic Value has begun and is being delivered through Relational Value!